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Hosting the entire process in Madagascar generates 4x more income than fair trade cocoa alone.
I am actually eating the 'Sea Salt & Nibs' bar as I type this....perfect blend of 63% cocoa and salt...mmm. Madecasse reminds of the event I went to this summer featuring Ali Hassan Mwinyi, former President of Tanzania. When asked what he thinks Tanzania and African countries need the most, Mr. Mwinyi said they needed to do more production in country. Less of just exporting raw materials to other countries for a tiny percentage of the overall profits. He mentioned bananas, mangoes and Tanzanite as possible ideas. I 100% agree. It is really disappointing that even though Tanzanite can only be found around Tanzania it is often processed in Asian countries. At least Madecasse is challenging the current cocoa production trends.
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